The press release includes essential information relating to the event, featuring spokesperson quotes, relevant statistics, notable attendees, and specifics related to the release date or time. Event press releaseĪn event press release is a document that outlines the details of an announcement made or product launched after the live event has concluded.
This can be helpful because the news cycle of broadcast stations is more immediate and requires increased flexibility to respond to breaking news stories. Experienced public relations professionals may re-send the advisory on the day of the event to gain the attention of broadcast outlets who typically assign stories daily.
Advisories often include details and instructions for media interested in booking interview times at the event and feature the company's boilerplate and media contact information.Ĭommunications professionals may distribute the advisory to the media list between two and seven days in advance to secure media attendance and ensure editors have time to assign the story. They include essential event information, such as the location, date, time, and topic being discussed, with a summary of the spokespeople available for interviews at the event. Media advisories are documents that communication professionals issue to media outlets as an invitation to attend an event, such as a press conference, program announcement, or product launch. Below are the two types of press releases most communication professionals use for events: Media advisory Engaging with media outlets helps companies expand their reach to their audience and generate further customer interest that might lead to increased sales and revenue. If done effectively, an event release can encourage news sources to attend the event, perform interviews with key spokespeople, or feature the announcement in their publications. What is a press release for an event?Ĭommunications professionals use press releases to share important information about a company announcement, product launch, or media event. In this article, we define what a press release for an event is, explore the steps you can take to write one, examine what to include, and provide templates and examples to help you create your own.
Understanding how to write a press release for an event is an important skill to develop if you're looking to advance your career in communications. Public relations professionals can use press releases to share details of an event, invite journalists to attend, and encourage media coverage. A press release is a communication tool used by professionals to convey important information to the media and public.
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